iMove Pro, Final Cut X
was launched, I saw the writing on the wall- my beloved editing and grading programs (FCP 7 & Color) were on the way out... to be replaced by this fancy, simple, new, wiz-bang, all-in-one program. Granted, I loved the idea and concepts they were touting with their "revolutionary" new product (technology should be simple). It would ideally empower me to create quickly and effortlessly, like paint on paper. However, at the time, it failed in its execution. At its release, FCX was really a 1.0 program, not a 10.0 program. I was too hamstrung by it to work effectively, so I had to jump ship to Premiere. And now, two years later, I find myself re-evaluating the landscape, coming to the same conclusion. For me, Final Cut Pro is dead, and I'm stuck with Premiere.