A New Way Forward For Creatives
A New Way Forward For Creatives ...
Over the last 5-10 years, our industry (film) has undergone a massive change. The tools are cheaper than ever, their quality continues to rise, and it is easier than ever to deliver content directly to specific audiences. On the one hand this makes for an exciting time, as we creatives are no longer beholden to the "big studios" telling us what we can and cannot produce. We have the tools, and we can create!
On the other hand, as I have noted before, this has also resulted in the death of the specialist, and the further abuse of our fellow technicians in our industry. And while I still maintain that it is bad business to be a cinematographer, I am seeing market trends and a societal shifts that are opening up new doors for creatives to not only succeed, but to thrive in this new world.
There is an exciting way forward for those of us who are willing to jump out and take a risk. All it requires is that we abandon our "traditional" thinking and approach.